Omnibus Market Research

Pollection is market research 2.0. We enable businesses and individuals to reach their targeted audiences on today's premier online destinations, social networks, and tap into a wealth of accurate consumer information never before so readily accessible . Our customers can distribute their research questions to their specific target market at the fraction of the cost of traditional market research and get results back in a matter of days, not months.

Why Pollection?

  • Precise Targeting: Reach your exact target audience
  • Accss to Generation Y: Pollection has a unique position for reaching Gen Y through social networks
  • Analysis: Visualize results and test new hypotheses with follow-up questions
  • Cost: Pollection market research costs a fraction of what you would pay for traditional market research
  • Turn-around time: Why wait for traditional market research to answer your qeustions in weeks or months?
  • Get your answers in almost real time. Once you create a question, our automated system starts collecting answers immediately.

Focus group recruiting

Let Pollection tap the vast ocean of social networkes to find the right candidates for your next focus group project.

Example

Suppose you need to recruit focus group participants who are:

  • Male
  • 14 to 18 years of age
  • Living in San Francisco metro area
  • Hardcore video game players

To make it more difficult, let's also suppose you also want the candidates to be interested in a specific genre of video games like First-Person Shooter (FPS) Action Games. Pollection can diliver!

HereÕs how it works:

  1. A user logs in to one of our polling applications across various social networks and starts voting on our polls
  2. Our widget searches his/her profile and matches your poll to their demographic attributes (age, gender, location)
  3. After finding a demographic match, we funnel the user into a step-by-step questionnaire:
Show the user to a special poll If they answer ÒIÕm a hardcore playerÓ show another poll If they are interested in the "First Person Shooter" genre, we show them an offer to participate in a focus group study and ask for phone/email. ÊWe will then hand over the contact info to you.

Contact us today and start recruiting for your next focus group.

Customized Market Research

Pollection's consulting team can customize a market research project to help you in your business decision making.

Contact us today for more information.